Medicana Health Group is one of Turkey’s leading healthcare organisations, providing multidisciplinary care since 1992.
With 16 hospitals and 3 medical centers in Turkey, as well as locations in Sarajevo and the UK, the group serves over 4.5 million patients annually.
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​At Medicana Health Group, digital transformation spans the entire organisation—from HR to Procurement, Marketing to Finance, and hospital operations to central teams. Custom digital applications replaced manual, email-based processes with structured workflows, shared data, and real-time visibility. This end-to-end approach ensured that every function works on a common digital foundation, improving efficiency, coordination, and decision-making across the group.
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Nur Masoud, the founder of Parlon Solutions, led the program that successfully delivered 30+ digital solutions within one year, streamlining processes for more than 9,500 employees and modernising the digital foundations of the Medicana Health Group.
The problem
Patient feedback was scattered across multiple channels such as e-mail, SMS, QR codes, and external platforms.
This made it difficult to track complaints, suggestions, and appreciations.
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Manual categorisation and follow-up processes caused delays, limited visibility, and made it difficult for responsible teams to take timely action.
The solution
Parlon built a unified Patient Experience Platform that consolidates all feedback channels into a single system—E-mail, SMS, QR, Åžikayet.var, and the Medicana website.
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The platform uses AI-powered categorisation and sentiment analysis to automatically classify feedback, and offers advanced reporting capabilities for detailed insights.
Today, around 800 users actively manage feedback through the system.
The value
The platform provides complete visibility over the patient experience, enabling faster response times and more informed decision-making.
AI-based classification significantly reduces manual work, while centralised reporting streamlines the follow-up process across hospitals.
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As a result, Medicana can manage patient feedback more efficiently, improve service quality, and strengthen its overall patient-centric care approach.
What We Achieved with the Patient Experience Platform?
We transformed multiple feedback channels into a single, seamless system that provides clearer visibility and a more consistent patient experience. The results below highlight the value this platform brings to Medicana.
Unified & Centralised Feedback
All complaints, suggestions and appreciations consolidated into a single platform with a fully standardised process across hospitals.
Multi-Channel Integration
Seamless connection with Email, SMS, QR codes, Åžikayet.var and the Medicana website, ensuring every feedback source flows into one system.
Actionable Insights for All Teams
Clear reporting and dashboards used by 800+ users across all relevant teams, enabling faster, more informed decisions.
The problem
Human Resources teams relied on manual, paper-based workflows and fragmented communication to handle everyday tasks.
This made processes slower, created inconsistencies, and made it challenging to maintain accurate and up-to-date employee information.
The solution
A centralized HR Self-Service Portal was introduced to digitize these core processes.
Employees can submit leave requests online, while managers handle approvals and access performance information through a unified digital system. Accurate and up-to-date employee profiles are maintained consistently within the platform.
The value
Human Resources gains more accurate data, reduced manual workload, and clearer visibility into employee information.
Employees and managers benefit from faster approvals, smoother interactions, and a more consistent overall experience.
What We Achieved with the HR Self-Service Portal?
The Human Resources Self-Service Portal creates a unified Human Resources experience that simplifies requests, approvals, and key employee processes. It brings greater clarity, consistency, and efficiency to everyday HR operations.
Centralized HR Processes
A centralized digital platform now brings together key HR services such as profile information, performance processes, leave requests, training, and work schedules into a single unified experience.
Operational Efficiency for HR
Digital workflows reduced manual tasks and improved the flow of information, helping Human Resources teams manage processes with greater accuracy and consistency.
Digital Request and Approval Flow
Employees can create requests directly through the platform, and managers can review and respond to pending items with clear visibility and faster decision-making.
The problem
Doctor documents in Medicana UK were managed through manual tracking and scattered files.
Monitoring document validity, expiry dates, and compliance requirements required significant administrative effort and increased the risk of outdated or missing documentation.
The solution
A dedicated Doctor Document Management App was developed specifically for Medicana UK.
All doctor-related documents are stored in a single digital platform with clear categorization and status tracking.
Automatic reminders alert relevant teams before documents expire, ensuring timely renewals and continuous compliance.
The value
​Doctor document management is now centralized, controlled, and proactive.
Administrative workload is reduced, compliance risks are minimized, and teams can access accurate, up-to-date documents quickly and reliably.
What We Achieved with the Document Management App?
We created a centralized, easy-to-use platform that streamlines how staff documents are stored, monitored, and renewed. The app brings clarity, automation, and efficiency to document handling across the organization.
Centralized Document Control
All doctor documents are now organized in a single digital platform with clear categorization and easy access.
Proactive Expiry Management
Automatic alerts notify teams before documents expire, ensuring timely renewals and reducing compliance risks.
Improved Operational Efficiency
Manual tracking and scattered files were replaced with a structured, automated workflow, reducing administrative workload and improving accuracy.